http://www.rozenfelde.com Maija Rozenfelde Mon, 07 May 2012 01:28:37 +0000 http://www.rozenfelde.com en http://www.rozenfelde.com/Laima http://www.rozenfelde.com/following/rozenfelde.com/Laima Mon, 07 May 2012 01:28:37 +0000 Maija Rozenfelde 3352277 <img src="http://payload52.cargocollective.com/1/6/219531/3352277/LAIMA_Tallinn_700.jpg" width="700" height="525" width_o="1600" height_o="1200" src_o="http://payload52.cargocollective.com/1/6/219531/3352277/LAIMA_Tallinn_o.jpg" data-mid="17222220" border="0" align="left"/><img src="http://payload52.cargocollective.com/1/6/219531/3352277/LAIMA_Tallinn_150g-front_700.jpg" width="700" height="525" width_o="1600" height_o="1200" src_o="http://payload52.cargocollective.com/1/6/219531/3352277/LAIMA_Tallinn_150g-front_o.jpg" data-mid="17222221" border="0" align="left"/><img src="http://payload52.cargocollective.com/1/6/219531/3352277/LAIMA_ZSV-front_700.jpg" width="700" height="525" width_o="1600" height_o="1200" src_o="http://payload52.cargocollective.com/1/6/219531/3352277/LAIMA_ZSV-front_o.jpg" data-mid="17222497" border="0" align="left"/>Packaging and concept development for largest confectionery brand in Latvia JSC "Laima". Created in collaboration with Brandbox Ltd. Packaging and concept development for largest confectionery brand in Latvia JSC "Laima". Created in collaboration with Brandbox Ltd. http://www.rozenfelde.com/Selga http://www.rozenfelde.com/following/rozenfelde.com/Selga Fri, 04 May 2012 15:24:10 +0000 Maija Rozenfelde 3339906 <img src="http://payload51.cargocollective.com/1/6/219531/3339906/SELGA_APPLE_ENG_700.jpg" width="700" height="525" width_o="1600" height_o="1200" src_o="http://payload51.cargocollective.com/1/6/219531/3339906/SELGA_APPLE_ENG_o.jpg" data-mid="17152841" border="0" align="left"/><img src="http://payload51.cargocollective.com/1/6/219531/3339906/SELGA_CASHEWS_ENG_700.jpg" width="700" height="525" width_o="1600" height_o="1200" src_o="http://payload51.cargocollective.com/1/6/219531/3339906/SELGA_CASHEWS_ENG_o.jpg" data-mid="17152838" border="0" align="left"/><img src="http://payload51.cargocollective.com/1/6/219531/3339906/Selga_riekstu_90g3D_700.jpg" width="700" height="525" width_o="1600" height_o="1200" src_o="http://payload51.cargocollective.com/1/6/219531/3339906/Selga_riekstu_90g3D_o.jpg" data-mid="17151399" border="0" align="left"/><img src="http://payload51.cargocollective.com/1/6/219531/3339906/Selga_sokolades_90g3D_700.jpg" width="700" height="525" width_o="1600" height_o="1200" src_o="http://payload51.cargocollective.com/1/6/219531/3339906/Selga_sokolades_90g3D_o.jpg" data-mid="17151400" border="0" align="left"/><img src="http://payload51.cargocollective.com/1/6/219531/3339906/Selga_jogurta_90g3D_700.jpg" width="700" height="525" width_o="1600" height_o="1200" src_o="http://payload51.cargocollective.com/1/6/219531/3339906/Selga_jogurta_90g3D_o.jpg" data-mid="17151397" border="0" align="left"/> http://www.rozenfelde.com/Various-Identifiers http://www.rozenfelde.com/following/rozenfelde.com/Various-Identifiers Tue, 24 Apr 2012 17:22:35 +0000 Maija Rozenfelde 3272222 <img src="http://payload48.cargocollective.com/1/6/219531/3272222/logos-02_700.jpg" width="700" height="526" width_o="700" height_o="526" src_o="http://payload48.cargocollective.com/1/6/219531/3272222/logos-02_o.jpg" data-mid="16773741" border="0" align="left"/><img src="http://payload48.cargocollective.com/1/6/219531/3272222/logos-03_700.jpg" width="700" height="526" width_o="700" height_o="526" src_o="http://payload48.cargocollective.com/1/6/219531/3272222/logos-03_o.jpg" data-mid="16773738" border="0" align="left"/><img src="http://payload48.cargocollective.com/1/6/219531/3272222/logos-07_700.jpg" width="700" height="525" width_o="701" height_o="526" src_o="http://payload48.cargocollective.com/1/6/219531/3272222/logos-07_o.jpg" data-mid="16773731" border="0" align="left"/><img src="http://payload48.cargocollective.com/1/6/219531/3272222/logos-06_700.jpg" width="700" height="525" width_o="701" height_o="526" src_o="http://payload48.cargocollective.com/1/6/219531/3272222/logos-06_o.jpg" data-mid="16773733" border="0" align="left"/><img src="http://payload48.cargocollective.com/1/6/219531/3272222/logos-01_700.jpg" width="700" height="526" width_o="700" height_o="526" src_o="http://payload48.cargocollective.com/1/6/219531/3272222/logos-01_o.jpg" data-mid="16773743" border="0" align="left"/><img src="http://payload48.cargocollective.com/1/6/219531/3272222/logos-05_700.jpg" width="700" height="525" width_o="701" height_o="526" src_o="http://payload48.cargocollective.com/1/6/219531/3272222/logos-05_o.jpg" data-mid="16773735" border="0" align="left"/><img src="http://payload48.cargocollective.com/1/6/219531/3272222/logos-04_700.jpg" width="700" height="526" width_o="700" height_o="526" src_o="http://payload48.cargocollective.com/1/6/219531/3272222/logos-04_o.jpg" data-mid="16773737" border="0" align="left"/> http://www.rozenfelde.com/Eastman-House http://www.rozenfelde.com/following/rozenfelde.com/Eastman-House Tue, 24 Apr 2012 03:55:12 +0000 Maija Rozenfelde 3266802 <img src="http://payload48.cargocollective.com/1/6/219531/3266802/Poster_EASTMAN_Jan27_700.jpg" width="700" height="540" width_o="1650" height_o="1275" src_o="http://payload48.cargocollective.com/1/6/219531/3266802/Poster_EASTMAN_Jan27_o.jpg" data-mid="16745314" border="0" align="left"/><img src="http://payload48.cargocollective.com/1/6/219531/3266802/Poster_EASTMAN_Jan272_700.jpg" width="700" height="540" width_o="1650" height_o="1275" src_o="http://payload48.cargocollective.com/1/6/219531/3266802/Poster_EASTMAN_Jan272_o.jpg" data-mid="16745315" border="0" align="left"/><img src="http://payload48.cargocollective.com/1/6/219531/3266802/Poster_EASTMAN3_700.jpg" width="700" height="1081" width_o="1650" height_o="2550" src_o="http://payload48.cargocollective.com/1/6/219531/3266802/Poster_EASTMAN3_o.jpg" data-mid="16745377" border="0" align="left"/><img src="http://payload48.cargocollective.com/1/6/219531/3266802/Poster_EASTMAN_Jan274_700.jpg" width="700" height="540" width_o="2048" height_o="1582" src_o="http://payload48.cargocollective.com/1/6/219531/3266802/Poster_EASTMAN_Jan274_o.jpg" data-mid="16745336" border="0" align="left"/>As part of a week long workshop with Massimo Vignelli and George Lois, each student created identity system for the International Museum of Photography and Film. Since the main role of this institution is to preserve photography and film, I decided to use iconic images and shots from classic movies as the identifier. The rest of the details are kept clean and simple to give all the attention to the photography itself. As part of a week long workshop with Massimo Vignelli and George Lois, each student created identity system for the International Museum of Photography and Film. ... http://www.rozenfelde.com/American-Express-Platinum http://www.rozenfelde.com/following/rozenfelde.com/American-Express-Platinum Tue, 24 Apr 2012 03:55:07 +0000 Maija Rozenfelde 3266864 <img src="http://payload48.cargocollective.com/1/6/219531/3266864/platinum1_700.jpg" width="700" height="525" width_o="1600" height_o="1200" src_o="http://payload48.cargocollective.com/1/6/219531/3266864/platinum1_o.jpg" data-mid="16746252" border="0" align="left"/><img src="http://payload48.cargocollective.com/1/6/219531/3266864/IMG_3640_700.jpg" width="700" height="466" width_o="2048" height_o="1365" src_o="http://payload48.cargocollective.com/1/6/219531/3266864/IMG_3640_o.jpg" data-mid="16746160" border="0" align="left"/><img src="http://payload48.cargocollective.com/1/6/219531/3266864/IMG_3641_700.jpg" width="700" height="466" width_o="2048" height_o="1365" src_o="http://payload48.cargocollective.com/1/6/219531/3266864/IMG_3641_o.jpg" data-mid="16746167" border="0" align="left"/><img src="http://payload48.cargocollective.com/1/6/219531/3266864/IMG_3636_700.jpg" width="700" height="466" width_o="2048" height_o="1365" src_o="http://payload48.cargocollective.com/1/6/219531/3266864/IMG_3636_o.jpg" data-mid="16746151" border="0" align="left"/><img src="http://payload48.cargocollective.com/1/6/219531/3266864/buklets_platinum-01_700.jpg" width="700" height="700" width_o="2048" height_o="2048" src_o="http://payload48.cargocollective.com/1/6/219531/3266864/buklets_platinum-01_o.jpg" data-mid="16746177" border="0" align="left"/><img src="http://payload48.cargocollective.com/1/6/219531/3266864/buklets_platinum-02_700.jpg" width="700" height="349" width_o="1187" height_o="593" src_o="http://payload48.cargocollective.com/1/6/219531/3266864/buklets_platinum-02_o.jpg" data-mid="16746253" border="0" align="left"/>A Direct Mail package, brochure and other collateral material was created to inform a selected group of clients about the launch of American Express Platinum program in Latvia. //created while working as Art Director at Taivas Ogilvy, Latvia A Direct Mail package, brochure and other collateral material was created to inform a selected group of clients about the launch of American Express Platinum... http://www.rozenfelde.com/FLOW http://www.rozenfelde.com/following/rozenfelde.com/FLOW Tue, 24 Apr 2012 01:10:18 +0000 Maija Rozenfelde 3266468 <img src="http://payload48.cargocollective.com/1/6/219531/3266468/flow_xs_v6.gif" width="670" height="528" width_o="670" height_o="528" src_o="http://payload48.cargocollective.com/1/6/219531/3266468/flow_xs_v6_o.gif" data-mid="16744019" border="0" align="left"/>--------------- perpetual immersive interaction juncture collaboration --------------- After reading John Thackara's book In The Bubble, I created an unconventional book for to represent one of the chapters - "Flow". Design things to be closer together, in webs rather than in drawn-out chains, in daily-life situations. Design connections between you and new people, knowledge, and disciplines. Design a new way to collaborate and do projects. Whatever you choose to do, don’t try to do it alone. We are all designers now. // J. Thackara --------------- perpetual immersive interaction juncture collaboration --------------- After reading John Thackara's book In The Bubble, I created an... http://www.rozenfelde.com/Unforgettable-Moments http://www.rozenfelde.com/following/rozenfelde.com/Unforgettable-Moments Mon, 23 Apr 2012 01:57:05 +0000 Maija Rozenfelde 3257891 <img src="http://payload47.cargocollective.com/1/6/219531/3257891/laima-image_700.jpg" width="700" height="512" width_o="2048" height_o="1498" src_o="http://payload47.cargocollective.com/1/6/219531/3257891/laima-image_o.jpg" data-mid="16745103" border="0" align="left"/><img src="http://payload47.cargocollective.com/1/6/219531/3257891/laimas-kastites_700.jpg" width="671" height="441" width_o="671" height_o="441" src_o="http://payload47.cargocollective.com/1/6/219531/3257891/laimas-kastites_o.jpg" data-mid="16745195" border="0" align="left"/><img src="http://payload47.cargocollective.com/1/6/219531/3257891/bakalaurs-10_700.jpg" width="700" height="525" width_o="1600" height_o="1200" src_o="http://payload47.cargocollective.com/1/6/219531/3257891/bakalaurs-10_o.jpg" data-mid="16698971" border="0" align="left"/><img src="http://payload47.cargocollective.com/1/6/219531/3257891/bakalaurs-9_700.jpg" width="700" height="525" width_o="1600" height_o="1200" src_o="http://payload47.cargocollective.com/1/6/219531/3257891/bakalaurs-9_o.jpg" data-mid="16698968" border="0" align="left"/><img src="http://payload47.cargocollective.com/1/6/219531/3257891/plansete-milk_700.jpg" width="700" height="495" width_o="2048" height_o="1448" src_o="http://payload47.cargocollective.com/1/6/219531/3257891/plansete-milk_o.jpg" data-mid="16745242" border="0" align="left"/><img src="http://payload47.cargocollective.com/1/6/219531/3257891/plansete-dark_700.jpg" width="700" height="495" width_o="2048" height_o="1448" src_o="http://payload47.cargocollective.com/1/6/219531/3257891/plansete-dark_o.jpg" data-mid="16745240" border="0" align="left"/>Undergraduate thesis project. The task was to create packaging for national confectionery manufacturer JSC Laima. The idea of the design project is based on a story about memories. About moments which continue to live in people’s mind forever. To pass on a sense of magic memories to the customer this conceptual approach is included in each detail of the design - soft color hues, old-fashioned typography and hand drawn product images. One of the main challenges was to meet my personal goal - to present Latvian culture through this project. This is especially important when exporting this product outside the borders of Latvia. Therefore I looked for inspiration in Latvian traditional art - ornaments. I transferred this style into my own textures and used them as mood setting components. Undergraduate thesis project. The task was to create packaging for national confectionery manufacturer JSC Laima. The idea of the design project is based on a... http://www.rozenfelde.com/TDC-Pratt-Student-Group http://www.rozenfelde.com/following/rozenfelde.com/TDC-Pratt-Student-Group Sun, 22 Apr 2012 22:54:48 +0000 Maija Rozenfelde 3257360 <img src="http://payload47.cargocollective.com/1/6/219531/3257360/TDC-poster-production18x24-LAST-01_700.jpg" width="700" height="933" width_o="2048" height_o="2730" src_o="http://payload47.cargocollective.com/1/6/219531/3257360/TDC-poster-production18x24-LAST-01_o.jpg" data-mid="16695426" border="0" align="left"/><img src="http://payload47.cargocollective.com/1/6/219531/3257360/TDCPSG_UpcomingSP2012_v4-01_700.jpg" width="700" height="452" width_o="2048" height_o="1325" src_o="http://payload47.cargocollective.com/1/6/219531/3257360/TDCPSG_UpcomingSP2012_v4-01_o.jpg" data-mid="16695429" border="0" align="left"/><img src="http://payload47.cargocollective.com/1/6/219531/3257360/typography-workshop-1309-01_700.jpg" width="700" height="933" width_o="1296" height_o="1728" src_o="http://payload47.cargocollective.com/1/6/219531/3257360/typography-workshop-1309-01_o.jpg" data-mid="16695433" border="0" align="left"/>As a Promotions Director for Type Director's Club Pratt Student Group, I created several posters for the launch of the group and promoting its various events. As a Promotions Director for Type Director's Club Pratt Student Group, I created several posters for the launch of the group and promoting its various events. http://www.rozenfelde.com/Confession-Part-I http://www.rozenfelde.com/following/rozenfelde.com/Confession-Part-I Sun, 22 Apr 2012 22:29:23 +0000 Maija Rozenfelde 3256934 <img src="http://payload47.cargocollective.com/1/6/219531/3256934/confession-logo_700.jpg" width="700" height="525" width_o="700" height_o="525" src_o="http://payload47.cargocollective.com/1/6/219531/3256934/confession-logo_o.jpg" data-mid="16772792" border="0" align="left"/><img src="http://payload47.cargocollective.com/1/6/219531/3256934/Confession3Dbottle_700.jpg" width="700" height="525" width_o="1600" height_o="1200" src_o="http://payload47.cargocollective.com/1/6/219531/3256934/Confession3Dbottle_o.jpg" data-mid="16694682" border="0" align="left"/><img src="http://payload47.cargocollective.com/1/6/219531/3256934/Confession1_700.jpg" width="700" height="525" width_o="1600" height_o="1200" src_o="http://payload47.cargocollective.com/1/6/219531/3256934/Confession1_o.jpg" data-mid="16694672" border="0" align="left"/><img src="http://payload47.cargocollective.com/1/6/219531/3256934/Confession2_700.jpg" width="700" height="524" width_o="2048" height_o="1535" src_o="http://payload47.cargocollective.com/1/6/219531/3256934/Confession2_o.jpg" data-mid="16772653" border="0" align="left"/><img src="http://payload47.cargocollective.com/1/6/219531/3256934/Confession3_700.jpg" width="700" height="525" width_o="1600" height_o="1200" src_o="http://payload47.cargocollective.com/1/6/219531/3256934/Confession3_o.jpg" data-mid="16694677" border="0" align="left"/><img src="http://payload47.cargocollective.com/1/6/219531/3256934/Confession4_700.jpg" width="700" height="525" width_o="1600" height_o="1200" src_o="http://payload47.cargocollective.com/1/6/219531/3256934/Confession4_o.jpg" data-mid="16694684" border="0" align="left"/>Confession, a new fragrance for women Logotype / Bottle design / 3D Model / Packaging System / Shopping Bag / Vial / Spray Card / Display / Magazine Ad Target audience: age 25-40 / Higher education / Single / Career driven / Fashion conscious A fragrance that enhances her sensuality, used for special occasions. For her it can be in the middle of the day, brunch on a rooftop cafe with a wine glass or a gelato picnic in the park at midnight. There are no rules, she is looking to enrich her life with sensual experiences every day. She is a journey seeker. There is always something more about her than you know. There is a story to unfold. There is more than can be seen. This statement weaves through my concept in every detail. The logotype is partly hidden. The bottle itself is very angular but it holds the opposite - a perfect sphere. The box has an embossed circle that’s not strongly visible. Also, the shopping bag reveals an image of a couple after you take out the product. Every detail adds towards a strong brand image. // Selected as one of four winning designs for Marc Rosen Scholarship 2012 Confession, a new fragrance for women Logotype / Bottle design / 3D Model / Packaging System / Shopping Bag / Vial / Spray Card / Display / Magazine Ad Target... http://www.rozenfelde.com/History-of-Packaging http://www.rozenfelde.com/following/rozenfelde.com/History-of-Packaging Sun, 22 Apr 2012 21:58:29 +0000 Maija Rozenfelde 3241936 <img src="http://payload47.cargocollective.com/1/6/219531/3241936/type2-poster-series-01_700.jpg" width="700" height="1050" width_o="864" height_o="1296" src_o="http://payload47.cargocollective.com/1/6/219531/3241936/type2-poster-series-01_o.jpg" data-mid="16605132" border="0" align="left"/><img src="http://payload47.cargocollective.com/1/6/219531/3241936/type2-poster-series-02_700.jpg" width="700" height="1050" width_o="864" height_o="1296" src_o="http://payload47.cargocollective.com/1/6/219531/3241936/type2-poster-series-02_o.jpg" data-mid="16605134" border="0" align="left"/><img src="http://payload47.cargocollective.com/1/6/219531/3241936/type2-poster-series-03_700.jpg" width="700" height="1050" width_o="864" height_o="1296" src_o="http://payload47.cargocollective.com/1/6/219531/3241936/type2-poster-series-03_o.jpg" data-mid="16605135" border="0" align="left"/>“SEE behind the walls” is dedicated to the time when manufacturers were first able to create more complex die-lines with windows. Therefore, for the first time costumers could see the product before buying it. “READ between the lines” is about inventing the barcode system and how it changed the way people could not only find products but also manage their business. “CREATE beyond the tangible” is dedicated to computers and post-script and how it improved the daily life for everyone involved in design - both on the technical and the creative side. Fullscreen “SEE behind the walls” is dedicated to the time when manufacturers were first able to create more complex die-lines with windows. Therefore, for the first time...